Scope:

While working at OppermanWeiss we developed and rebranded Chobani previous brand aesthetics with high visual impact design solutions.  Developing design briefs and a brand world by gathering information from consumer insights and data through user focused research. The role had involved listening to the client and understanding their needs, then going through the creative process of experimentation with the best design solution before making final design decisions. By working closely with the executive creative director and the lead designers by meticulously crafting and reimagine each product packaging and branding campaign.